Role: Creative Director

*portfolio is still a work in progress, examples to come

Objective

Create a unified global sales collateral system that strengthened POLITICO’s brand presence while enabling sales teams to efficiently communicate products, partnerships and sponsorship opportunities across markets.

Approach

I led the redesign and standardization of POLITICO’s sales collateral ecosystem, including pitch decks, product one-pagers, sponsorship materials, and event sales assets. Partnering closely with Sales, Marketing and Media Solutions leadership, I developed a scalable presentation framework that could be adapted for VIP client pitches, flagship events, regional programs and product-specific initiatives.

The system balanced flexibility and customization with brand consistency, enabling teams to create compelling client-facing materials while maintaining a cohesive visual identity across the organization.

Impact

• Established a unified global sales collateral system across multiple business lines

• Reduced design turnaround times by 40%

• Improved efficiency through reusable templates and standardized components

• Elevated the quality and consistency of client-facing presentations

• Increased scalability for sales, sponsorship, and event marketing initiatives

• Strengthened alignment between brand standards and commercial objectives

Key Deliverables

• Global sales presentation framework for each state/region requested

• Product marketing one-pager system

• Executive and VIP pitch deck templates

• Regional and market-specific collateral adaptations