Design archive
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Leroy Dixon
It was a pleasure partnering with Olympic sprinter Leroy Dixon to develop a brand identity that reflects his drive, discipline, and legacy in the 200 metres.
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Discovery Show Key Art
Designed key art for 30+ Discovery Channel shows, balancing bold typography, cinematic imagery, and brand systems to create distinct, instantly recognizable series identities across genres.
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Discovery's Motor Week
Created the logo suite for Discovery’s Motor Week, translating the thrill of motion and the craftsmanship of automotive engineering into a clean, modern identity system built for broadcast and digital use.
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Vans x Customs
Design exploration featuring six custom Vans shoes inspired by street culture, texture, and motion.
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Shark Week
Designed for Discovery’s 30th Anniversary Shark Week and Shark Bait Collection during my time at Discovery Inc.
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NutriBullet
Led creative development for NutriBullet’s mobile marketing campaign, designing a fully branded experiential truck that extended the brand beyond retail and into live consumer engagement.
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TLC Say Yes to the Prom
Led creative direction and experiential design for TLC’s Say Yes to the Prom, transforming the event environment into an immersive brand experience from concept through execution.
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Tejava #perfectnothing Campaign
2M+ impressions • 14K+ samples distributed • 80K+ event attendees • 30%+ regional sales growth
Vehicle wrap, environmental graphics, billboards, digital ads, social media, promotional merchandise, and event branding.