Led the creative direction and implementation of POLITICO’s global brand refresh, modernizing the visual identity while creating alignment across products, marketing, events, sales, and editorial teams. The initiative established a unified brand system that could scale across multiple business units, markets, and platforms.

Responsibilities: Creative Direction • Brand Strategy • Design Systems • Stakeholder Alignment • Change Management • Team Leadership • Global Rollout

Directed the rollout of a comprehensive brand ecosystem, including logo updates, color systems, typography, templates and governance standards. Partnered with stakeholders across the U.S. and Europe to ensure adoption, consistency, and operational efficiency while balancing the needs of marketing, product, sales, newsroom and live events teams.

• Unified a global visual identity across multiple business units.

• Rolled out updated branding across 250+ assets and customer touchpoints.

• Improved operational efficiency through scalable design systems and templates.

• Created a foundation for future growth while strengthening brand recognition and consistency.

Logo Evolution • Brand Guidelines • Design Systems • Product Applications • Marketing Campaigns • Event Branding • Sales Materials