POLITICO 28 is one of the brand’s flagship editorial franchises — an annual cross-platform campaign recognizing the 28 individuals shaping Europe’s future. Every year we evolve the campaign’s visual identity to feel bold, cinematic, and distinctly European, while maintaining cohesion across video, digital, print, and live event touch-points.

I led the creative direction and design execution for the campaign, shaping the look and feel across motion graphics, social, print, and stage design. The visual system emphasized contrast, scale, and motion — reflecting the dynamic energy of European influence. Working with cross-functional teams in Brussels and the U.S., I ensured creative consistency across the full experience: from digital promotion to the live launch event.

The hero video (linked here) anchored the campaign, introducing each of the 28 honorees through impactful typography, portrait integration, and motion pacing that mirrored the editorial rhythm of the story.

• Strengthened POLITICO’s reputation as a global political authority and tastemaker

• Increased engagement and social visibility for the POLITICO 28 franchise

• Delivered a cohesive, multi-platform campaign that merged editorial prestige with creative innovation

Stage design, Hero video stills, typography and motion frames, social assets, and key art from digital promotion.